Socia Deloitte Digital
Macarena Estévez
Socia Deloitte Digital
WHO I AM: - An expert and deep enthusiast about data science and the future of data analytics. - A professional with a remarkable ability to make others to easily understand abstract and complex contents and its positive impact on business results. CURRENT FOCUS: - To provide business solutions to some of the largest Advertising Companies in Spain. - To give our customers professional advice through different analytical methods in order to improve their decision making process and therefore increase profitability on their strategic activities - To address projects that can be identified and solved with "business intelligence" in almost every sphere of activity, assuming that "any area of the real world can be modeled" - To communicate CEOs and other top level management positions the considerable positive results that implementing our mathematical models may have on their daily strategic decision making process. WHAT I HAVE DONE: - Positioned Conento as the leading Spanish firm specialized in analytical consulting and the application of mathematical models to business strategic decision making. - Rised and lead an excellent team of 45 professionals from different disciplines and create a unique work environment based on common values such as responsibility, generosity, integrity, service oriented and customized work. - Increased our international network to 25 countries in 2015. - Achieved an outstanding level of client satisfaction in 2015. Our average score is 8 out of 10. - Completed our first assignment for Google and became its MMM partner. - Gained our 50th client in 2014 WHAT ARE MY TOP EXPERIENCE AREAS: • Data Science • Business Intelligence • Business Data Analytics • • Predictive Marketing analysis • Big Data Analysis